Starbucks #PlayWithUs

For this project I wanted to go into animation through my favorite technique: stop motion.
The final result is a short advertising which uses the hashtag #playwithus in order to invite all the people, from the younger ones to the oldest, to feel a little easy and have fun with Starbucks’s world.

The first sketches in the design progress has brought me to transform the typical starbucks's cup into a space-ship developing the whole animation into a sort of game set.

Federico

Starbucks #PlayWithUs

  • Customer

    Starbucks

  • Year

    2017

  • Roles

    3D Animator, Stop Motion Artist

  • Themes

    Beverage

Federico

Federico is an art director and visual designer based in Turin, Italy. Oscillating between surrealism and hyperrealism, he likes to experiment and navigate everything between high-end design, digital art, and 3D animation. Despite his young age, he's worked on numerous international campaigns with some of the best studios and brands such as ManVsMachine, Nerdo, Google, Nissan, Oppo etc.

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