From fiber to canvas
La Fabbrica del Lino is an Italian brand that designs and manufactures home products. Color, quality, and research are the key elements of the brand. The request was to create a video introducing the brand's signature raw material: linen. A 3D Motion that did not focus on the products but on their nature, able to emphasize their quality. The creative direction aimed to tell the story of the linen production process from fiber to canvas elegantly. Slow moves and soft lighting recreate an ethereal mood where the material transforms scene after scene, simulating the linen cloth's creation.
