MORE MAGAZINE · WOULD YOU BE HAPPIER WITH LESS STUFF ?

THE LIFE-CHANGING MAGIC OF TIDYING UP, BY MARIE KONDO

Art Director Jamie Prokell contacted us to both conceptualize and illustrate for the March issue.
The article was ‘a collection of five essays, where woman have considered their possessions and debate the merits of these things’, based on Marie Kondo’s method, a best seller author that invites you to re-evaluate the value of things by organizing and tyding up.

On this direction, we had the opportunity to elaborate three prints.
They also could be connected, so there was a chance to narrate a short-story. The art direction required to be minimal, to suit the magazine style and the article’s topic.

One of the core concepts Marie Kondo’s introduces relies in the following sentence: ‘Toss anything that doesn’t spark joy’; and that was strong enough to become instantly our starting point. After a first proposal and later corrections, we ended up simplifying the narrative to best fit the article: a selection process, where one object gets chosen among countless similar items.
This illustrations made it to the printed version of the article.






Details





Molistudio

MORE: Marie Kondo

  • Client

    MORE Magazine

  • Année

    2017

  • Rôles

    Digital Artist, Directeur Artistique, Directeur Artistique Web, Graphiste 3D, Illustrateur, Producteur 3D

  • Thèmes

    Art, Culture, Joaillerie, Luxe, Mode, Produit

  • Médias

    Affiche, Art, Magazine, Plaquette, Publicité, Site Internet

Molistudio

MOLISTUDIO est un studio de création spécialisé en 3D et Digital Art. Fondé par 3 raconteurs d'histoires, sensibles, passionnés et maintes fois primés, ce studio, qui développe une vision très fantaisiste du quotidien, est constamment à la recherche du sens profond de la couleur et fait preuve d'un insatiable appétit pour la métaphore visuelle.

Parutions et disctinctions

Cannes Lions, El Sol Festival, LAD Awards

Marques

Google, IBM, H&M, Toyota, MTV, CTC, Time Inc.

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