THE FILM
Among all the things that IREF does, one part of the brand has been dedicated for more than 30 years to the annual contest« Best Franchisees & Partners of France ». The brand rewards the high-performance units of the major national brands in the french commercial landscape every year.
I was commissioned to do the art direction and to create the visual brand language for the 2018 awards. The award’s concept for the year was “future networking”. I created an energetic and electric graphic language, which I worked with visual concepts like connectivity, infinity space, organic matter and futuristic colors. I used 3D and 2D techniques to materialize these concepts.
The final result, 1 tittles video, 60 price videos, still frames and printed images for the global communcation, a 3D sculpt of the award and finally a graphic language which convey and fit perfectly with the concept of the 2018 awards.
